kiki
Get the app
Your makeup coach · iPhone and Android

Recreate any look. With a buddy who's watching.

Share a reel, a TikTok or a photo. kiki turns it into steps that fit your face and the makeup you already own, then coaches you live with your camera and your voice until it matches.

Download on theApp Store Get it onGoogle Play
Free to download English, Español, Português Your photos, your call
A woman pats shimmer onto her eyelid in front of her phone camera
Eyes · Step 4 of 12 Buddy is talking
Shimmer on the lid
Pat it from the inner corner to the middle of the lid. Stop at the crease.
From your kit
Eyeshadow palette · champagne shade
Check
Nailed it
Nice. That matches the look. Next: liner.
Best Friend
“Okay that shimmer is GIVING. Tap Check when you're done.”
How it works

From your feed to your face

Three moves. kiki does the hard part: reading the look, writing the steps and matching them to your bag.

instagram.com/reel/… Map it
ReelsTikTokYouTubeCamera roll
1

Pick a look

Browse trending looks, upload a screenshot, or share a reel straight from Instagram. kiki credits the creator on every look.

Mapping your look
I'm learning every detail so I can guide you through it.
Reading your photo
Mapping eyes, cheeks and lips
Picking colors and products
Writing your steps
2

kiki maps it

kiki reads the finished look and writes a plan: skin, brows, eyes, cheeks, lips, set. A quick face scan fits each step to your features.

For this look you need
Concealer
From your kit
Berry lip liner
From your kit
Highlighter
Suggested
I have one
3

Use what you own

Every step names the exact product from your kit. Missing something? kiki says so, and suggests a swap you already have.

A practice session

Prop up your phone. We've got you.

This is what happens when you tap Start. Tap through the seven moments of a real session.

Pick your buddy
Who coaches you today? Change it any time.
Drag mother
Honest, dramatic, never mean.
Best Friend
Your hype friend on the bed while you get ready.
Professional
Calm, quiet and precise, like a beauty counter artist.
Continue with Best Friend

Inside the app

Take the tour

Four tabs and a settings page. Here's every one of them.

Scroll sideways
Hi Ana,
what's the look?
A
Upload a lookPaste a link
Trending
Soft glam
Berry lips
Date night
LooksKitSessions
Looks
Catalog rails for every mood, plus your own uploads and shared reels. Guests can browse before signing in.
by @creator
Berry lips
12 steps · about 30 min · Fitted to you
1Prep your skinSkin
2Even out the baseSkin
3Brush up the browsBrows
Start
Look detail
Every step, the products it needs from your kit, a video of how it's done, and credit to the creator.
Your kit
14 products
Concealer
Lip liner
Eye palette
Mascara
Scan a product
Point your camera at the label. kiki fills in brand and shade.
Kit
Scan what's in your bag once. Every look then adapts to it, step by step.
Your sessions
Reference
You
Step photos
Buddy notes
Liner nailed on the first try. Blend the shimmer further out next time.
Practice this look again
Sessions
Reference next to you, every step photo and your buddy's notes. Watch your glow-up, or delete a session in one tap.
Privacy and photos
Reference photos
Sent to kiki's AI when you upload a look, so it can map the steps.
Camera in a session
Used only while a session is open. One photo per check goes to kiki's AI to judge it.
Kit photos
Stay in your account.
Save session photos
Keep your results in Sessions
Delete all my photos
Privacy policy
Privacy and photos
Plain-language answers to where each photo goes, and the switches to change it.
Privacy

Your face. Your rules.

A makeup coach has to see your face. You stay in control of every photo.

On your phone

The live camera never leaves your phone. A photo is taken only when you tap Check.

kiki's AI

It sees close-up crops and hears your voice while the buddy talks. Our AI provider deletes them within 30 days and never trains on them.

Your kiki account

Photos stay in private storage. Turn off Save session photos and they are deleted when a session ends.

Delete a session

Removes that session and every photo in it.

Delete all my photos

Every session, reference, face and kit photo in your account, gone in one tap.

Delete my account

Your looks, kit, sessions, photos and phone number. Sign-in stops working right away.

Features

Everything in your bag

Videos into steps

Share a reel straight from Instagram, or paste a TikTok or YouTube link.

Fitted to your face

One face scan, and steps adjust to your features. Watch how for each one.

Face zones

The camera outlines where the product goes, and follows your face as you move.

Drag queen?

Hide brows or cover beard shadow first. kiki adds the steps and remembers.

Final analysis

Three final photos, a score, your best step and one tip for next time.

FAQ

Doubts, babe?

Do I need to be a makeup pro?

Not at all. Each look is split into short steps, and your buddy tells you what to fix as you go. After three checks it offers to move on.

Does kiki record my camera?

No. The live camera stays on your phone. kiki takes one photo when you tap Check, and keeps it only if Save session photos is on.

Is my face used to train AI?

No. Our AI provider does not use your photos or voice to train its models, and deletes them from its systems within 30 days. The AI sees close-up crops of the step you are checking, not your whole photo.

What looks can I recreate?

Any look with a clear face: a photo from your camera roll, a screenshot, or a public Reels, TikTok or YouTube video that ends on the finished look.

Do I have to buy new makeup?

No. Add what you own and kiki adapts each step. It also shows what's missing, if anything.

Is kiki free?

Yes. Download kiki for free and browse looks right away.

Feeling bold?

Download kiki and recreate your first look tonight.